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Promise Gluten Free Named Gold Winner at the 2026 RCC Canadian Grand Prix New Product Awards

Breaking News! 🎉

We are thrilled to announce that Promise Gluten Free Sourdough Sandwich Rolls have been named a Gold Winner at the 2026 RCC Canadian Grand Prix New Product Awards.

Presented annually by the Retail Council of Canada, the RCC Canadian Grand Prix Awards celebrate the very best products in the country, recognizing excellence in innovation, quality, and consumer appeal. To be counted among Canada’s top products is an incredible honour and a milestone we’re immensely proud to achieve.

A Win for Gluten Free Innovation

At Promise Gluten Free, we’ve always believed that choosing gluten free should never mean compromising on taste, texture, or quality.

For more than 50 years, our passion for baking has driven us to challenge expectations and create products that truly deliver—soft, delicious breads and baked goods that people love, whether they follow a gluten free lifestyle by necessity or choice.

This award is a celebration of that commitment. It’s recognition that gluten free products can be every bit as enjoyable, satisfying, and innovative as their traditional counterparts.

Proud to Be Canada’s #1 Gluten Free Bread Brand

This achievement comes at an exciting time for Promise Gluten Free as we continue to grow our presence across Canada.

We’re proud to be the #1 Gluten Free Bread Brand in Canada, a position made possible by the trust and loyalty of our customers, retail partners, and communities across the country.

Every loaf we bake, every recipe we develop, and every innovation we bring to market is guided by one simple belief: gluten free should never mean settling for less.

Looking Ahead

While we’re taking a moment to celebrate this exciting recognition, we’re even more excited about what’s ahead.

Innovation has always been at the heart of Promise Gluten Free, and we’re committed to continuing to push boundaries within the gluten free category—creating products that surprise and delight, while delivering the exceptional taste and quality our customers expect.

To everyone who has supported us on this journey: thank you.

This Gold Award is more than a milestone for Promise Gluten Free—it’s a celebration of how far gluten free has come, and a reminder that the best is yet to come.

🏆 Here’s to continuing to raise the bar for gluten free baking in Canada.

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Introducing Our Gluten Free Naan in Canada

Bringing More Choice to the Gluten Free Aisle in Canada

At Promise Gluten Free, we believe everyone deserves access to great-tasting bread — without compromise. That belief has guided us from day one, and it’s what continues to drive our innovation as Canada’s number one gluten free bread brand. Today, we’re proud to introduce the latest addition to our range: Promise Gluten Free Naan, now available across Canada.

A Familiar Favourite, Made Gluten Free

Naan is a staple at many tables — warm, soft, and perfect for sharing. Our new Gluten Free Naan has been carefully crafted to deliver that same comforting experience, entirely without gluten. Light in texture, soft to the bite, and full of flavour, it’s designed to feel familiar while meeting the needs of the gluten free community.

Whether you’re serving it alongside a curry, using it as a base for a quick flatbread meal, or enjoying it straight from the oven, this naan is as versatile as it is satisfying.

Thoughtfully Baked, Without Compromise

Like everything we make, our Gluten Free Naan reflects our commitment to quality and innovation. It is:

100% gluten free
High in fibre
Vegan friendly
Light in texture and full of flavour

Every ingredient has been carefully chosen to ensure you don’t have to choose between taste, texture, and nutrition. It’s proof that gluten free baking can deliver on all fronts.

Designed for Real Life (and Real Meals)

We know that great food brings people together. That’s why this naan was created to fit seamlessly into everyday meals — from weeknight dinners to weekend sharing plates. Warm it, toast it, top it, or tear and dip — however you enjoy it, our naan is made to be part of the moment.

Now Available Across Canada

You can find Promise Gluten Free Naan:

Nationwide at Walmart Canada
Through our online store offering nationwide delivery.

We’re thrilled to bring even more choice to the gluten free aisle and to continue supporting living gluten free with products you can truly enjoy.

If you try our new naan, we’d love to see how you serve it. Be sure to tag @promiseglutenfree on social media and share your creations with our community.

Promise Gluten Free — making eating well easier, every day.

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A Taste of Elegance: The Promise Gluten Free Gourmet Brunch Experience

On October 5th, we were thrilled to host a memorable event in the heart of Montreal at the elegant Le Pois Penché. This special gathering gave us the perfect opportunity to showcase the incredible versatility of our Promise Gluten Free products and share them with a wonderful group of guests.

The event featured a delightful menu, with each dish carefully crafted to highlight the rich flavors and exceptional quality of our gluten-free breads. From savory bites to sweet indulgences, every creation demonstrated how Promise Gluten Free can elevate any meal—proving that gluten-free eating is not only delicious but also satisfying and exciting. It was a joy to connect with our loyal customers and meet new faces who share our passion for great food.

We are truly grateful to everyone who joined us for this special occasion. Your presence turned it into a joyful celebration of gourmet gluten-free dining, and we are so excited to continue this journey with you. Thank you for being part of this unforgettable experience—one we’ll treasure for years to come!

Step into our world. Welcome to The Promise Gluten-Free Gourmet Brunch—where every meal is an opportunity to nourish your body, delight your senses, and celebrate the joy of living well, one unforgettable bite at a time. Be sure to check out the highlights!

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Promise Gluten Free Partners with Walmart Canada

Promise Gluten Free Partners with Walmart Canada: Introducing 9 New Gluten-Free Gems to Your Local Store

Here at Promise Gluten Free, we’re thrilled to announce our exciting collaboration with Walmart Canada, bringing nine new gluten-free delights to their shelves. Starting this month, you can find our Soft White Loaf, Multigrain Loaf, Brioche Loaf, Brioche Hamburger Buns, Pitas, Rustic White Cob, and Wholegrain Tortillas in select Walmart stores across the country.

Our partnership with Walmart Canada is a significant step forward in our mission to make delicious, high-quality gluten-free options accessible to consumers nationwide. We’re committed to providing everyone with the opportunity to enjoy tasty baked goods without compromising on taste or quality, and teaming up with Walmart Canada helps us achieve that goal.

This expansion into Walmart Canada follows our successful entry into various retail outlets across the country, demonstrating the growing demand for our products and the trust that consumers have in our brand.

As we embark on this new journey with Walmart Canada, we’re excited to continue leading the way in the gluten-free market, offering consumers more choices and better options for their dietary needs. Get ready to discover a world of gluten-free goodness at your local Walmart Canada store!

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State of Celiac Disease in Canada survey

In our latest blog post, we delve into the findings of the State of Celiac Disease in Canada survey, proudly sponsored by Promise Gluten Free. The survey, conducted over a twenty-year period, sheds light on the ongoing challenges faced by individuals living with celiac disease and gluten-related disorders.

Despite advancements in awareness and the availability of gluten-free food options, significant hurdles persist. One notable revelation is the prolonged time it takes for individuals to receive a celiac disease diagnosis, with many waiting over a decade for confirmation. This delay is attributed to various factors, including inconsistencies in diagnosis and care practices, as well as evolving symptom presentations.

Moreover, the financial strain of maintaining a gluten-free diet remains a pressing issue. The survey underscores the financial burden faced by individuals and families, highlighting the need for more accessible and affordable gluten-free options.

Furthermore, concerns regarding access to safe food are brought to the forefront. Whether in hospitals, assisted care facilities, or when dining out, individuals with celiac disease often encounter challenges in accessing gluten-free meals, leading to heightened anxieties about food safety.

At Promise Gluten Free, we recognize the importance of addressing these issues and advocating for positive change within the celiac community. We stand alongside Celiac Canada in their mission to improve screening, diagnosis, and management practices, as well as to enhance affordability and accessibility of gluten-free options.

Through our sponsorship of the State of Celiac Disease in Canada survey, we reaffirm our commitment to supporting individuals living with celiac disease and gluten-related disorders. Together, we strive to create a more inclusive and supportive environment for all individuals following a gluten-free lifestyle.

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Discover the Next Level of Deliciousness at Sobeys, Metro, and Online!

Promise Gluten Free Fans, Rejoice: Discover the Next Level of Deliciousness at Sobeys, Metro, and Online!

Get ready to tantalize your taste buds with Promise Gluten Free’s latest culinary innovations, now available at Sobeys, Metro, and our online store. We’re bringing you a symphony of flavours and textures that redefine gluten-free goodness, ensuring that everyone can indulge in delicious treats without compromise.

Introducing our new collection of innovation:

Wholesome Brown Loaf: Delight in the rich flavours of our Wholesome Brown Loaf, a vegan-friendly option perfect for any meal, now conveniently available at Sobeys, Metro, and our online store.

Soft White Sandwich Rolls: Enjoy the softness of our Soft White Sandwich Rolls, made with the finest sourdough goodness, now within reach at Sobeys, Metro, and our online store.

Pita Bread: Experience the perfect balance of softness and crispiness with our Pita Bread, ideal for sandwiches or dipping, now accessible at Sobeys, Metro, and our online store.

Multiseed Bagels: Fuel your day with our Multiseed Bagels, packed with nutrients and flavour, now at your fingertips at Sobeys, Metro, and our online store.

Seeded Sandwich Thins: Discover convenience and taste with our Seeded Sandwich Thins, perfect for quick meals, now stocked at Sobeys, Metro, and our online store.

Nutritious Seeded Wraps: Elevate your meals with our Nutritious Seeded Wraps, versatile and delicious, now available at Sobeys, Metro, and our online store.

English Muffins: Start your mornings right with our English Muffins, light, fluffy, and irresistible, now ready for purchase at Sobeys, Metro, and our online store.

At Promise Gluten Free, we’re committed to redefining gluten-free dining, ensuring that every bite is a moment of pure delight. Whether you shop in-store or online, you can trust us to deliver exceptional taste and quality every time. Join us in celebrating a world where gluten-free doesn’t mean flavor-free, and every meal is an experience to savour.

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Promise Gluten Free at Expo Manger Sante et Vivre Vert

Promise Gluten Free at Expo Manger Sante et Vivre Vert: Connecting with Health Enthusiasts

Expo Manger Sante et Vivre Vert was an amazing opportunity for Promise Gluten Free to engage with health-conscious individuals eager to explore gluten-free options. From the moment the doors opened at Booth 523, our team was ready to showcase our diverse range of gluten-free products.

Attendees were greeted with the inviting aroma of freshly baked bread and an enticing display of our Soft White Loaf, Multigrain Loaf, Brioche Hamburger Buns, and more. The excitement was palpable as visitors sampled our offerings, with many expressing delight at the delicious taste and superior quality.

Beyond the tasting experience, Expo Manger Sante et Vivre Vert provided us with the chance to connect on a deeper level with attendees. Our team was on hand to answer questions, share nutritional insights, and offer practical tips for incorporating gluten-free options into everyday life. It was rewarding to see the genuine interest and curiosity from visitors, whether they were gluten-free veterans or new to the lifestyle.

As the event came to a close, we left feeling grateful for the opportunity to connect with our community and inspired to continue our mission of making gluten-free living delicious and accessible for all. Stay tuned for more gluten-free goodness from Promise Gluten Free! 🌱🍞

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Promise Gluten Free’s Sponsorship with Celiac Canada Association

Continuing Our Partnership: Promise Gluten Free’s Sponsorship with Celiac Canada Association

At Promise Gluten Free, we are thrilled to announce the continuation of our partnership with the Celiac Canada Association. As advocates for individuals living with celiac disease and gluten-related disorders, we are dedicated to supporting their mission of raising awareness, providing resources, and advocating for positive change within the community.

Our ongoing collaboration with Celiac Canada allows us to amplify our efforts in creating a more inclusive and supportive environment for individuals following a gluten-free lifestyle. Together, we strive to address the challenges faced by those living with celiac disease, while also promoting education and empowerment.

Through our partnership, we have been able to contribute to important initiatives, such as the State of Celiac Disease in Canada survey. This comprehensive survey provides valuable insights into the current landscape of celiac disease in Canada, helping to identify areas for improvement and inform advocacy efforts.

Additionally, our partnership allows us to support Celiac Canada’s programs and services, including educational resources, support groups, and community events. By working together, we can ensure that individuals living with celiac disease have access to the information and support they need to thrive.

As we look to the future, Promise Gluten Free remains committed to our partnership with Celiac Canada Association. Together, we will continue to advocate for positive change, raise awareness, and support individuals living with celiac disease and gluten-related disorders.

We are excited about the opportunities that lie ahead and look forward to making a meaningful impact in the lives of those we serve. Thank you to Celiac Canada for their continued partnership and dedication to the celiac community. Together, we can make a difference.

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Embracing the Voices of Our Canadian Customers

Embracing the Voices of Our Canadian Customers: The Promise Gluten Free Experience

At Promise Gluten Free, our journey has always been guided by the passion and loyalty of our customers. Their unwavering support has fuelled our commitment to delivering high-quality, delicious gluten-free products that make a difference in their lives. Inspired by their stories and feedback, we embarked on a heartfelt campaign to amplify their voices and share the profound impact Promise Gluten Free has had on their daily lives.

We venture into the vibrant landscape of Canada, as we were thrilled to bring this campaign to our Canadian community. With a diverse array of passionate customers eager to share their experiences, we’re excited to witness the unique ways Promise Gluten Free has become a part of their lives. From the bustling streets of Toronto to the serene landscapes of British Columbia, our customers’ stories are as diverse as the Canadian landscape itself.

Through radio interviews, social media posts, and engaging in-store displays, we invite you to join us in celebrating the voices of our Canadian customers. Their stories are a testament to the transformative power of Promise Gluten Free products and the meaningful connections they foster. We’re honoured to have such dedicated supporters who not only trust in our brand but also inspire us to continually innovate and improve.

As we embark on this journey together, we extend our deepest gratitude to our Canadian customers for their unwavering support and trust. We hope you’ll join us in savouring the stories that capture the essence of Promise Gluten Free – a brand driven by passion, fuelled by innovation, and defined by the voices of our customers. Together, let’s celebrate the power of connection and the joy of gluten-free living.

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